Marketing Manager – Job Description
Start Date: Beginning of April 2026
Location: Wooler, North Northumberland
Employment: Part-time (two days a week)
About Us:
Particularly Good Potatoes (PGP) is a family-run business dedicated to producing premium potatoes and potato products for retail, foodservice and direct-to-consumer markets. We take pride in our heritage, our team and our commitment to quality – from the field to the final plate.
As we continue to grow, we’re looking for a Marketing Manager who can take ownership of our marketing strategy, content and campaigns, helping us tell our story and build stronger connections with our customers.
The Role:
This is a hands-on, varied role for a marketing all-rounder who thrives on creativity and organisation. You will manage Particularly Good’s marketing across multiple platforms, including social media, website, email, production and campaigns. You will balance strategy with execution, from planning long-term marketing activity to creating short-form content and supporting seasonal promotions.
Key Responsibilities
Brand & Content
- Lead the marketing calendar, ensuring timely and relevant campaigns
- Create and manage engaging content across social media, website, farm and production
- Oversee photography, videography and other creative assets
- Maintain consistency across the Particularly Good brand and tone of voice.
Digital Marketing & Social Media
- Grow and engage our social media community on Facebook & Instagram
- Plan and execute social media campaigns
- Monitor performance metrics and use insights to optimise results.
Product & Campaign Management
- Support seasonal product launches and promotional campaigns
- Collaborate with partners, customers and suppliers on marketing initiatives
- Develop creative ideas to showcase our products and story.
Reporting & Analytics
- Track and report on campaign performance and social media engagement
- Use insights to improve and refine marketing activities.
General Duties
- Collaborate closely with the wider PGP team (production & farming team)
- Assist with events, on site tours at Turvelaws, trade shows and other marketing activities as needed
- Keep up to date with industry trends and competitor activity.
Person Specification – This Individual Must Be…
- A creative, organised all-rounder who can manage strategy, content and campaigns
- Confident in content creation, social media and digital marketing
- A proactive self-starter, adaptable and happy to get hands-on when needed
- Strong in communication, with excellent attention to detail
- Able to plan, create and deliver campaigns across multiple platforms
- Passionate about food and quality.
- Skilled in working on multiple projects and meeting deadlines.
Skills & Experience
- Experience in marketing, preferably in social media, content creation and/or brand management
- Strong copywriting and visual content skills
- Competent with digital tools and social media platforms
- Knowledge of the food or agriculture sector is a bonus but not essential
- Ability to work independently and as part of a team.
What We Offer:
- A varied, creative role with room for professional growth
- Friendly and supportive team environment
- Flexibility in working hours and location
- The opportunity to make a real impact on a growing, premium brand.
How to Apply:
Send your CV, a short cover letter, and examples of any relevant work to
Will Robson at will@particularlygood.co.uk
Applications will be reviewed on a rolling basis.