When we talk about potatoes, we often focus on what ends up on the plate – crisp golden chips, fluffy mash, or a roastie with the perfect crunch. But before any of that, before the harvest, before the processing line, there’s a critical, often unseen component that determines whether a crop even makes it to the plate: water.
More specifically, irrigation – the steady, deliberate delivery of water to crops – is one of the most important tools in our growers’ hands.
Why Irrigation Matters
Potatoes rely a lot on water, but also need sun, soil and moisture. From the first sprout all the way through to harvest, each stage of growth depends on consistent moisture. And while we may think of the UK as a reliably rainy place, the reality is more unpredictable.
Periods of drought, especially during March, April and May of 2025, can have a huge impact on yield and quality. Uneven rainfall or poor timing can lead to stress on the plants, affecting everything from the skin of the potato itself to size uniformity – both key when producing potatoes for our customers.
“Irrigation isn’t just about keeping crops alive,” says Alastair Robson. “It’s about giving them the best chance to thrive. When applied properly, it directly influences the quality of the final product – and the consistency we need for producing the quality, tasty chips & products that we all love.”
Precision Over Excess
Modern irrigation isn’t just about turning on a tap and hoping for the best. Today’s potato farmers are using precision techniques – carefully controlled systems that deliver the right amount of water exactly where and when it’s needed.
We use sprinklers to deliver the water, our phones to monitor the pump and equipment, and soil moisture probes to help with decision making. This not only protects the crop but also ensures we’re being responsible with resources. As water becomes an increasingly pressured asset, efficient use is essential. These processes are required, monitored and licenced by the Environment Agency and assessed by Natural England.
Techniques like drip irrigation and centre pivot systems allow farmers to optimise water use, reduce waste, and support better crop resilience under shifting climate conditions.
From Soil to Supply Chain
Irrigation is an investment – of time, infrastructure and expertise – but it’s one that pays off all the way down the supply chain. For us at Particularly Good Potatoes, it’s a key factor in maintaining the quality and reliability our customers count on.
When crops are evenly irrigated, we see better skin finish on the potatoes, more uniform sizing and stronger overall yields. That means better performance in the field – and ultimately, better chips and roasties on the plate.
Looking Ahead
As climate patterns shift and extreme weather becomes more common, the importance of irrigation will only grow. We’re proud to take a proactive, sustainable approach to water management – balancing productivity with environmental responsibility.
Next time you tuck into a portion of chips, remember it’s not just sun and soil that brought them to life. It’s the steady, strategic work behind the scenes – and the careful flow of water, exactly when it was needed most.